• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

In gentle of the speedy development of on-line video consumption over the previous few years, video has grow to be a content medium that manufacturers can not afford to ignore. It’s now an irreplaceable part of most marketing methods.

In this submit, we’ll check out some video advertising and marketing statistics that show just how fashionable video has turn out to be amongst both shoppers and entrepreneurs, and that shed helpful insights you may apply to your video advertising and marketing strategy.

We’ll learn extra about platforms, audiences, traits, and challenges shaping the video advertising industry.

Editor's high picks - video advertising statistics
Key video marketing statistics
Video marketing effectiveness and advantages
Video advertising viewers statistics
Video creation statistics
Video advertising platforms and channels statistics
Video marketing tips, benchmarks, and finest practices
Video marketing developments
Video advertising challenges
Video marketing statistic sources
Final thoughts
Editor’s top picks - video marketing statistics

These are our most fascinating statistics about video marketing:

- 86% of companies make the most of video advertising and marketing. (Source: Wyzowl)- The overall time spent watching videos increased by round 249% in 5 years. (Source: Wistia)- 22% of entrepreneurs create a number of movies per week. (Source: Biteable)

Key video advertising statistics

First off, let’s take a look at some of crucial video advertising and marketing statistics you have to know.

These stats inform us extra about the current utilization/adoption of video marketing amongst companies, and the current progress in consumption of video content material amongst shoppers.

1. 86% of companies utilize video advertising and marketing

That is the share of companies that used video as a marketing instrument in 2021. It’s hovered round the identical mark for the last few years, having been at 85% in 2020 and 87% in 2019. However, it’s up substantially from 61% in 2016.

2. 50% of those who use video marketing have been doing so for at the least a 12 months

This is based on knowledge by Biteable. It also implies that the opposite 50% of video marketers have solely just lately started using video, and exhibits simply how shortly video advertising and marketing is rising in popularity.

Wyzowl reported individually that 24% of entrepreneurs only started utilizing video in 2020, and that 51% of these new to video marketing said they jumped on the bandwagon as creating videos had change into simpler, while 47% said it was a method to respond to new challenges such as the pandemic.

Source: Biteable and Wyzowl

3. 94% of video marketing plan to continue using video in the future

As this stat exhibits, the sudden reputation of video marketing doesn’t seem to be a ‘flash within the pan’, both. The overwhelming majority of marketers plan to proceed to use video long into the longer term.

4. Video uploads have increased by 263.4% in 5 years

That is in line with information gathered by Wistia and particularly refers to movies uploaded to their platform. The expansion of uploads on the platform represents a a lot wider pattern.

Interestingly, the largest bounce in uploads got here between 2019 and 2020, with the overall number of video information created nearly doubling from around 9 million to 17.5 million. That is in comparison with a a lot smaller improve of simply 32% the yr before and suggests the worldwide pandemic could have accelerated video advertising adoption.

5. 32% of companies use video as a sales instrument

Other common non-advertising and marketing uses of video content embody use in administration and operations messages (29%), human sources messages (27%), leadership messages (24%), product management (20%), and customer support (19%).

6. The full time spent watching movies increased by round 249% in 5 years

Total watch time rose from 3.5 billion minutes to 12.2 billion minutes (which is around 23,211 years) from 2016 to 2020. The biggest bounce got here between 2019 and 2020: an 84.8% improve. This huge jump was doubtless due not directly to the pandemic, as national lockdown meant customers spent extra time at home consuming content material.

7. 96% of consumers say they’ve watched extra video content material online because of the pandemic

This stat further proves that latest occasions have rapidly accelerated video consumption. The vast majority of consumers admit to watching extra for the reason that onset of the pandemic.

Video advertising effectiveness and benefits

One in all an important questions determination-makers need to know before they spend money on video advertising is what kind of returns they can expect. Listed below are some statistics that shed some mild on that question by revealing extra about its many benefits.

8. 87% of marketers think video offers a optimistic return on investment (ROI)

If you happen to were nonetheless on the fence about whether or not it’s value investing in video, this stat ought to help to persuade you. That many entrepreneurs can’t all be mistaken, right?

9. 74% of marketers suppose video has a greater ROI than static imagery

Static imagery means any visual content material that doesn’t move. We’re talking about infographics, photos, and many others.

10. 68% of entrepreneurs think video has a better ROI than Google Ads

That’s right, video content material could also be ready to provide even better returns per dollar spent than paid advert campaigns.

11. Over 60% of entrepreneurs consider video to be very/extraordinarily vital to their advertising technique

This is according to a latest survey of 694 entrepreneurs and small business house owners.

12. 63% of entrepreneurs look at video engagement to measure success

Measuring the success of selling campaigns is always a challenge. In terms of video advertising, 63% of marketers look at engagement metrics like shares, feedback, likes to get an concept of their efficiency, whereas 58% consider overall reach to be the most important market of success. Interestingly, solely 29% looked at sales to measure success.

13. 84% of video marketers think video has helped with lead technology

Lead generation involves discovering new potential customers, capturing their curiosity in your product/service, and getting them into your sales funnel.

14. 86% of video marketers say video has boosted their webpage traffic

Publishing movies might be an ideal strategy to drive extra organic visitors to your web site. This figure is up by 1% from last yr.

15. 53% of entrepreneurs say video is nice for constructing consciousness

Except for constructing visitors, video can also be nice for reaching large audiences and building consciousness of your brand.

16. 49% of marketers suppose video is efficient at engaging audiences

As this stat shows, almost half of all marketers assume video is a great tool to improve audience engagement.

17. 52% of entrepreneurs assume video helps construct customer trust

If improving belief in your model is certainly one of your essential advertising goals, video can assist.

18. 83% of marketers suppose video has elevated their visitors’ average time on page

Videos are more engaging than lengthy walls of text. As such, together with videos on your posts and pages might help to encourage your customers to stick round and enhance time spent on page.

19. 94% suppose video has increased their clients understanding of their business

Many companies use video as a way to inform prospects about their products or services. Explainer videos, how-to videos, and product tutorials are especially efficient at this.

20. 78% of video marketers think it’s had a direct positive influence on gross sales

Regardless that most entrepreneurs don’t look to sales figures as a marker of the success of their video marketing campaigns, this stat shows that it might probably still assist to boost gross sales figures.

21. 43% of video entrepreneurs think video has lowered the variety of help calls

Providing how-to movies and tutorials on your web site knowledge base could be a good way to provide visual support to your clients so that there’s much less want for telephone assist.

Video marketing audience statistics

The video advertising and marketing statistics beneath inform us more in regards to the audiences which are watching movies, how usually they’re watching them, and why they’re watching them.

22. People shopper 18 hours of video every week, on average

That works out at around 2.5 hours per day. It’s also 2 hours extra per week than a year in the past and an increase of round 7.5 hours per week over the last three years.

23. 96% of shoppers have watched explainer videos to be taught a couple of product or service

Explainer videos are quick-kind (typically animated) movies used in marketing and gross sales to focus on a company’s product or business idea in a compelling, simple-to-digest manner.

24. 84% of individuals have made a purchase after watching a brand’s video

Videos present visible context and detailed details about merchandise that will help provide clients with every thing they need to make an informed purchase choice.

25. 69% of people choose watching short videos to study a few product/service

This makes it the people’s most popular approach to obtain product info. Only 18% of people would moderately learn more by reading a text-primarily based page or publish, 4% by viewing an infographic, 3% by studying an book or attending a webinar, and 2% by means of a sales name or demo.

26. Audiences are twice as likely to share video content

That is in comparison with every other sort of content material, similar to social posts, weblog posts, etc.

Video creation statistics

Listed below are some video creation statistics that inform us more about how marketers make video content, and the costs involved.

27. 22% of entrepreneurs create just a few videos per week

… and 14% even make movies each single day!

28. 39% of entrepreneurs create their own video content material in-home

More marketers produce their own video content material than outsource it. Only 17% fully outsource video creation.

29. 58% of marketers use skilled software program to create movies

Part of the explanation video marketing is turning into more prevalent is because of technological advancements. Professional video software program now makes it a lot simpler, cheaper, and faster for brands to create their very own video content.

30. 38% of entrepreneurs create videos from their smartphones

Interestingly, more than a 3rd of marketers use smartphone apps to create videos, relatively than using their desktops. This just goes to point out how far smartphone know-how has come.

31. 48% of entrepreneurs make some videos from scratch and others utilizing pre-made templates

Only 18% use pre-made templates all the time, whereas 35% make videos from scratch each time.

32. Nearly all of entrepreneurs spend as much as $1000 per video

Creating video content isn’t cheap. To supply simply 10 movies, it is best to count on to pay anywhere from $one thousand to $10,000 USD.

33. Most marketers spent under $300 on video in 2020

This 12 months, 23% of entrepreneurs spent under $300, https://xfans.tube/ which is greater than any other spending bracket.

34. 65% of promoting movies created are displays

This makes presentation the most common video format amongst marketers. The second hottest sort of video content material is advertisements (57%), followed by explainer movies (47%).

Video advertising and marketing platforms and channels statistics

Next, let’s have a look at some video advertising and marketing statistics in regards to the platforms and channels mostly used to distribute video content material.

35. 60% of people desire online video platforms to stay Tv

Not solely that however by 2025, it’s estimated that half of all viewers under age 32 won’t subscribe to a paid Tv service at all.

Source: Google

36. YouTube is the platform with the greatest ROI for video content material

Unsurprisingly provided that it’s the second largest webpage on the planet, 35% of marketers assume YouTube provides one of the best returns on their investment. If you’re not publishing your brands’ video content on YouTube, you have to be.

37. 87% of marketers say YouTube is an efficient channel for them

Again, this just goes to point out how YouTube is a video platform that entrepreneurs can’t afford to disregard.

38. 70% of marketers publish their videos to YouTube

Greater than half of entrepreneurs publish their videos to YouTube. However, this is actually a little bit lower than you might count on, on condition that…

39. 75% of video entrepreneurs submit videos to Facebook

Making Facebook the marketers’ prime selection on the subject of social media platforms to post videos to. It’s extra popular than each YouTube (70%) and Instagram (58%).

40. 70% of video entrepreneurs plan to make use of Facebook of their technique this yr

This is definitely down by 6% from final yr and will reflect the falling recognition of Facebook amongst the youthful generation of customers.

However, Facebook isn’t the only platform to see a drop in usage amongst video marketers this year. Most different social platforms noticed related declines.

For instance, 63% of video marketers plan on using LinkedIn this year (down by 3%), 58% plan to use Instagram (down by 7%), 31% plan to use Twitter (down by 7%). Only TikTok noticed a rise in use by video entrepreneurs this year.

41. 85% of Facebook videos are watched with the sound off

The upshot: don’t depend on audio to get your message across. Be sure that your movies are captioned or make sense with out sound.

Source: Digiday

Note: Want to be taught extra? Try our roundup of Facebook video statistics.

42. Tweets with videos generate 10x the engagement

Twitter’s by no means been a extremely popular video advertising channel however as this stat exhibits, including video in your Tweets can definitely boost your engagement on the platform.

Source: Twitter

43. 20% of marketers distribute content on TikTok

That is up from 10% in 2019. However, it’s nonetheless very low compared to other platforms. Despite TikTok being one in all the preferred video-sharing social platforms (and one that’s growing quickly), it’s still not popular amongst entrepreneurs.

44. Only 6% of video entrepreneurs plan to make use of Snapchat video

Snapchat remains another one of the least widespread platforms amongst video entrepreneurs. It’s even much less well-liked this yr (6%) than last 12 months (9%).

45. 34% of entrepreneurs publish video content material to social platforms within the afternoon

This makes afternoon the most well-liked time of day to put up movies on social platforms. It’s followed by night (25%) after which morning (22%). Only 2% of entrepreneurs submit video content to social media at night time.

46. 62% of marketers used webinars to distribute video in 2020

That is up from 46% in 2019. What’s more, 91% of entrepreneurs think their webinars have been a huge success. This makes it the best distribution channel of 2020.

Video advertising tips, benchmarks, and finest practices

Next, we’ll share some statistics that provide useful tips which you'll apply to your video advertising campaigns.

47. 81% of marketers assume movies that embody music perform higher

And an extra 66% assume movies carry out better when they embrace a voiceover. The takeaway: be sure you suppose fastidiously about audio.

48. 64% of marketers assume videos that embody captions carry out higher

Captions present a approach for audiences to observe the dialogue in your video even with the sound off.

49. 65% of entrepreneurs think it’s very important to indicate variety in videos

Consumers care about variety. If you would like to indicate your brand in a optimistic light, consider this when creating your video content material.

50. Interactive elements placed at the start of videos generate the very best conversion charges

55% of interactive components utilized in movies are placed at the start, and for good reason.

Over the past 5 years, interactive parts positioned at the end of movies have generated a median conversion fee of 8.7%, in comparison with 7.9% when placed at the start, and 3% in the middle. However, this is simply the 5-yr common. If we take a look at simply the info from 2020, it tells a unique story.

In 2020, interactive parts placed at the beginning seem to be far more practical, producing a 12.7% conversion charge in contrast to simply 6.8% when positioned at the top.

51. The common engagement charge of brief-form videos is round 50%

To be specific, videos underneath 1 minute generated an average engagement charge of 53.9%. Meanwhile, those between 1 and three minutes long averaged 50.6%, and those between three and 5 minutes averaged 48.9%. Engagement charges solely start to drop substantially as we enter the 5-30 minute mark.

52. The average engagement rate of lengthy-kind videos (60+ minutes) is round 17%

Audiences seem to have a restricted consideration span relating to videos. The upshot: if you want to see higher engagement charges, concentrate on brief-form content material.

Video marketing trends

Here are a handful of stats that reveal recent trends which are changing the way we create, distribute, and devour video content material.

53. Over three-quarters of movies at the moment are watched on cell

One clear trend over the previous couple of years is the growth of cell content consumption. 78.4% of digital video viewers watch content on their mobile units, in response to forecasts by eMarketer.

Source: eMarketer

54. Short-form videos are the most commonly created, but long-form movies are catching up

In 2020, around 4.8m movies below a minute in size were uploaded to the Wistia platform, in contrast to only 2m in the 1-three minutes class, and only 795k in the 30-60 minutes category.

However, while the overall quantity of lengthy-form videos being printed to Wistia remains to be low, the evidence suggests they’re gaining traction.

Over 5 years, the variety of long-form movies (30-60 minutes) being created increased by 446%, and people between 5 and half-hour elevated by 288%. Comparatively, short videos that were 0-1 minutes in size only increased by 100.3%.

Source: Wistia

55. Google now shows video thumbnails in 26% of search results

Another pattern we’ve seen over the previous couple of years is the rising use of video content material within Seo strategies. Publishing video content material can help you to rank for aggressive key phrases within the Google search outcomes snippets.

This is an important Seo statistic for these of you who need to improve your organic search strategy.

Source: BrightEdge

56. 40% of entrepreneurs said their video advertising strategy has been affected by the pandemic

91% of them now feel video is more necessary for brands, 74% of these affected say the pandemic has made them more prone to invest in video content material, and 26% say it made them much less doubtless.

Source: Wyzowl

Video advertising challenges

Most companies now make the most of video advertising and marketing. However, those who don’t often cite particular limitations and challenges. Here are some statistics that tell us extra about these challenges.

57. 66% of entrepreneurs don’t make movies as they suppose it takes too much time

Creating a video takes much more time than writing a blog post. For some companies, the time funding required outweighs the advantages.

Source: Biteable

58. 37% of entrepreneurs think making movies is just too costly

There are prices concerned in purchasing recording equipment, enhancing movies, creating animations, and hiring voiceover artists and actors. It all rapidly provides up!